Hennessy呈獻《The Seven Worlds》

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呢個年代,越來越少品牌肯花千萬金元拍攝Brand Building大片。但若果你肯拍,物以罕為貴,反而可以引到極大注目。小編講緊嘅,就係Hennessy聯同著名電影導演 Ridley Scott 執導嘅《The Seven Worlds》 ,呢齣鉅製喺YouTube 上已經收獲788萬觀看次數。

喺官方發佈嘅新聞稿上,將呢齣影片稱之為「廣告電影」而唔係「微電影」,可謂恰如其份,因為喺手機嘅方寸上觀賞只會暴殄天物,喺超過50吋嘅電視甚至電影院觀賞,先感受到影片嘅浩瀚同氣勢!

Ridley Scott 執導過《異形》同《火星任務》等科幻電影,而《The Seven Worlds》喺表現手法上同樣超現實,透過展現層層交織嘅七重奇境,演繹 Hennessy X.O 嘅七重品鍳體驗:甘飴之始、昇華之熱、辛香之誘、綻放之焰、醇厚之魅、橡木之邃以及餘韻之悠。

喺呢齣影片嘅Making of Video中,Ridley Scott咁樣形容呢個廣告:「It’s more than advertising. It’s a form of entertainment. I think that advertising has realized that after thirty years, it must shift back to entertainment and stop treating their consumers like demographics.」廣告唔應該單單傳達宣傳訊息,更要為觀眾帶嚟震撼人心嘅娛樂,對市務人同廣告人嚟講,Ridley 嘅意見都係好值得參考架。

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